A product showcase for a mobile-accessories brand

The brief

LinkCell makes accessories for iPhone and Android:

• GaN wall chargers from 20 W to 65 W
• USB-C and Lightning charging cables, including an MFi-certified one
• a 10,000 mAh power bank
• audio devices such as the LNKVIBE 200 and the X26 On Beat 360°

The brand sells on design as much as specs: every product comes in a clean, teal, box-first package. In Lebanon, LinkCell is represented by Global Product Solutions, which I built a site for too.

Who it’s for

• People who have seen a LinkCell box and want to check the product and its specs.
• Retail and distribution partners who need to see the whole range in one place.

What the site had to do

1. Feel as considered as the packaging. The site is the brand’s shop window, so it had to look premium, not like a generic store.
2. Show products the way people meet them on the shelf: boxed, front and back.
3. Organise 14 products into four clear categories (charging cables, wall chargers, power banks and audio), with search and filtering by category.
4. Say what the brand stands for in a line, “Innovation meets style”, backed by three values: innovation, quality and style.
5. Give customers and partners a direct way to get in touch.

Constraints

• The range keeps growing, so new products had to go live without touching the design.
• Product names are technical and long (PN45W GaN AC Wall Charger, 2M C-Lightning Cable (Pass MFi)), so every layout had to handle them gracefully.

What I built

• A dark teal brand world built around the tagline “Innovation meets style”.
• A product carousel that shows each item the way customers see it in store: boxed, front and back.
• Innovation, Quality and Style value statements that explain the brand in three lines.
• A WooCommerce catalogue with a page per category, product search and sorting, managed by the client in WordPress.
• About and contact pages, the contact page with a short form.

Process

01

Discovery

Start from the box

The packaging is the brand’s strongest asset, so I started there: the product range, the box designs and the way the brand already talks about itself.

02

Design

Figma

I matched the site to the packaging: the same teal, the same clean product shots, and type with generous letter-spacing.

03

Catalogue

Categories · product data · search

I set up the range as structured product data, with categories, specs and images, so every product page follows the same layout and search works across the whole range.

04

Build & handover

WordPress · WooCommerce · Elementor

WooCommerce holds the catalogue, so new products go live without touching the design. The handover covered adding and updating products in WordPress.

Outcome

The site is live at linkcellphone.com. It gives LinkCell a brand home that feels like its packaging, with the full range, from chargers to audio, organised in one place for customers and retail partners. New products go live from WordPress without any design changes.